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Archive for December, 2007

Strong and Balanced Real Estate Market for Victoria in 2008

Incoming President’s predictions for next year, and my interpretation.

Tony Joe, 2008 president of the Victoria Real Estate Board, says the Victoria area housing market should remain strong and stable in the coming year. “During the past couple of years we have seen a return to a more balanced market. Demand remains remarkably strong and prices continue to rise, but at a more moderate pace than we have seen in recent years. Barring unforeseen circumstances, all indications point to continued strength and stability in 2008.”

Joe added that the Board will enhance its efforts to “go green” in the coming year. “One of the Quality of Life principles adopted by our Board is ‘preserving the environment’ and we intend to further our efforts to promote green values as part of the real estate transaction,” he said. Joe noted that the Board has had some initial discussions with the Ministry of Energy, Mines and Petroleum Resources about new ways to encourage home owners to heat their homes more efficiently. “We’ve volunteered to run a pilot project in Greater Victoria to inform buyers of the energy efficiency rating of various homes. We think growing public interest will prompt more and more sellers to do all they can to get their homes ‘energy-ready’ before they list for sale,” said Joe.

Joe noted that the Board has also volunteered with the Ministry of the Environment to run a pilot project in our Board area to notify buyers of a home’s ‘water-conservation measures’. “We think REALTORS® can play a key role by helping to rate a home based on its use of such items as low-flush toilets, low-flow shower heads, front-end loading washing machines and the use of grey water and rain water,” he added.

The 2008 Board of Directors is as follows: Tony Joe – President; Chris Markham – President Elect; Bev McIvor – Past President; Carol Crabb – Secretary-Treasurer. Other Directors are: Jane Logan, Randi Masters, John McVie, John Smith and Lorraine Stundon.

The 2008 Directors take office effective January 1.

This prediction echoes my personal comment about next year. I believe the continuing strength of the Canadian economy, and in particular, the continued strength and diversification of the Capital Region’s economy will keep prices steadily increasing, but at a slower rate.

The continuing economic woes in the United States and threat of a recession will force the Bank of Canada to maintain the low interest rates or reduce them further to avoid crippling the Canadian economy, which is surely to be affected by the situation in the United States.

Why is the Canadian economy booming, while the United states is suffering? I’ve written about this before, but it’s worth mentioning again. I read this post on a local real estate bear blog which, while clever, is wholly inaccurate. What the bubble-blowers here in Victoria fail to note is that the reasons for our continued economic success here in Canada are not the usual Canadian success stories of manufacturing in Ontario and Quebec brought on by a favourable exchange rate. The rise of the dollar over the last 24 months and the expansion of our economy is driven by global demand for what Canada has to offer: minerals, resources, oil and gas, wheat, technology. This time around is different. Prices here in Victoria are not inflated beyond their sustainability. These $100,000 price drops are not going to happen. Not in 2008, anyway.

The bears will gripe: “the statistics are skewed!” “too much marketing spin!” They will argue that as REALTORS®, we have a vested interest in making the statistics look favourable so we make more money. Of course, with any industry-produced statistics, there can be some professional bias. What they can’t ignore (but often try to) is that as REALTORS®, no one else works as closely with the buying and selling of real property in the area. No one else is as experienced as we are with what the numbers mean. And, no one else depends on an accurate and objective interpretation of the real estate statistics as a REALTOR®.

So, yes, we certainly do have a vested interest in accurate real estate statistics. Our livelihood depends on it.

I hope everyone enjoyed the surprisingly strong real estate market in 2007. Last December, the bubble blowers said 2007 would be the year. I’m not surprised they’re calling for it again this year.

Happy New Year, professionals!

-Tim Ayres

Dr. William Sauder Dies

British Columbia Mourns The Loss Of A Business Pioneer

Dr. William Sauder died today. Real estate practitioners will recognize the name from the Sauder School of Business at the University of British Columbia. It is through this institution that we all earn our licenses and others continue their education through the Urban Land Economics courses offered via distance education. Premier Gordon Campbell had this to say of Dr. Sauder’s passing:

“Today British Columbians mourn the loss of Bill Sauder, a leader in the forest industry, in education and health. As chairman and CEO of International Forest Products Ltd. for over 25 years, he oversaw the company’s development and growth into one of Canada’s most successful operations. Bill combined his success in business with a personal commitment to outstanding community service that has benefited people and institutions throughout the province.

“Bill’s contributions to education and health research at UBC are almost immeasurable. He served the university in several capacities, including two terms as chancellor. Thanks to his and his family’s generosity, UBC has two Chairs and two Professorships in infectious and viral disease research, cardiology and stroke research. In 2003, a $20-million endowment from Bill and his wife Marjorie-Anne helped the university create significant new educational opportunities at its business school, since renamed the Sauder School of Business. At that time, it was the largest single private donation ever made to name a Canadian business school.

“Among his other contributions, Bill served as a director of the Toronto Dominion Bank, the British Columbia Development Corporation, the Heart and Stroke Foundation of B.C. and the Yukon, and on the executive committee of the board of directors of BC Hydro. He was also a director of the World Presidents’ Organization.

“Just last week, Junior Achievement British Columbia acknowledged Bill for his outstanding business contributions and for the legacy he has created for enterprising youth by naming him to their Business Laureates of B.C. Hall of Fame. In 2004, Bill was a recipient of the Order of British Columbia and, in 2005, he was awarded the Order of Canada for his services and contributions.

“Bill Sauder was an exemplary citizen. He was one of the builders of modern British Columbia in business, in education and in community life. We are all fortunate he called B.C. home. Our thoughts, prayers and thanks go out to his family who selflessly shared his time, energy and love of his province with us all.”

From the real estate community, I express our condolences to Dr. Sauder’s family in their time of grieving

-Tim Ayres

How to Sell Your Home in Black and White

Now here is somebody who tells it like it is

This video is by Daniel Rothamel, a REALTOR® in Charlottesville, Virginia. If there is one thing that I am constantly trying to express to my clients when listing their properties, it’s to try and look at the place from a buyer’s standpoint. This is especially hard when you’ve got Mr. and Mrs. Smith, who built the house 30 years ago (and haven’t updated it since!) and are now selling. They are unable (or in some cases, unwilling) to take the emotion and wonderful family memories out of the formula for arriving at a reasonable listing price.

Although our market in the Sooke and Victoria area is still going strong, it is no secret that the main enemy to sellers today is an overpriced home. Sure, there are plenty of buyers out there, but there are also lots more listings; the forces of supply and demand take over and the overpriced listing sits there, overpriced.

So here is the video, and extra credit to Daniel for “why didn’t I think of that?

<a href="http://youtube.com/watch?v=hOrKLs0QJkA" onclick="urchinTracker('/outgoing/youtube.com/watch?v=hOrKLs0QJkA&amp;referer=');">http://youtube.com/watch?v=hOrKLs0QJkA</a>

The Web 2.0 Bubble [Video]

No one likes to hear the word “bubble” in a real estate blog.

But this isn’t about real estate. This is about Web 2.0. I’ve blogged about what exactly Web 2.0 is in the past, but to summarize for the uninitiated or not-geeky-enough, Web 2.0 is a term used to describe the current trend in Internet companies creating interactive applications that focus on user-generated content, or on using the Web as an operating system, replacing desktop applications with Web applications. For example, a blogging platform like this one is a Web 2.0 element. As are sites like Facebook, YouTube, MySpace, and application suites like Google Docs.

This video is a humourous look at what many in the industry believe is the next dot-com crash. If you remember around 2000-2001, many of the upstart Internet companies that were pioneering ways to cash in on the explosion in popularity of the Internet went belly-up, as investors pulled their funding, realizing that they had overestimated the actual earning potential of these companies.

Facebook was recently valued at $15 billion after Microsoft invested $240 million in a 2% stake in the social networking company. With many other Web 2.0 entities receiving millions of dollars in venture capital, skeptics are failing to see the earning potential of these companies, and fear the bubble might burst, again. This is a clever video:

<a href="http://youtube.com/watch?v=I6IQ_FOCE6I" onclick="urchinTracker('/outgoing/youtube.com/watch?v=I6IQ_FOCE6I&amp;referer=');">http://youtube.com/watch?v=I6IQ_FOCE6I</a>

-Tim Ayres 

Also, Christmas Theme!

I almost forgot that WordPress has this fun winter/Christmas theme!

What’s in a URL? Domain Names for Dummies

Everyone in real estate has a website these days. Or at least, they should. In today’s world, they are crucial prospecting and marketing tools for both existing customers and potential new clients. But why waste all your time and/or money in designing a beautiful, content-rich site when no one will remember it? Because our business is done in the real world, it is crucial that we have a memorable URL (domain name, website address) that we can advertise prominently on signs, newspaper ads, maybe even your car. I’ve always been a big believer in short, sweet URLs. Ever since I started in real estate, I’ve tracked the traffic sources of my site with Google Analytics. At least 1/3 of my visitors and usually more enter the URL directly into their browser.So, what’s the difference between good and bad? I came across this blog, written by a fellow geek that, like its title suggests, points out good from bad and explains why. Here is an excerpt of some tips from the site:

Do’s
1. CapitalizeTheFirstLetterOfEachWord.
2.UseDifferentColorsOrBoldToHelpEachWordStandOut.
3. Whenever possible, use YourBrandName.com.
4. If .com is not available, use YourBrandName.net.
5. If .com and .net are taken, find a new brand name. Seriously.
6. Use YourSlogan.com when running an integrated media campaign.
7. Use subdomains when driving people deeper than your homepage – e.g. Product.YourBrandName.com.

Don’ts
1. Don’t include www. We know to go to the World Wide Web to find you.
2. Don’t include http://. If your audience isn’t web savvy enough to know where to type the URL, you shouldn’t have a website.
3. don’tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)
4. DITTOFORALLUPPERCASE
5. No-hyphens/or slashes.
6. Don’t use acronyms, abbreviations, or numbers unless your brand is widely known as such.
7. Don’t bury your URL at the bottom of a billboard. I’m the only nerd driving around with a 4x zoom lens to find URLs.

I agree with most of the above, although I should note that if your country (including ours) has a strong and well-recognized top-level domain (for example .ca, .co.uk, or .au) don’t be afraid to use it. You may find your desired brand name under a different TLD. This has the added bonus of distinguishing for search engines like Google where your website/brand/product is located geographically – a pretty good idea for real estate, wouldn’t you agree?

The author is also fond of capitalizing the first letter of multi-word domains. I would tend to agree with this in most cases, and in fact I’ve changed the lettering in my e-mail signatures and will propagate the changes across all my marketing material in the future.

I’d have to say that my personal most-hated URL no-no would have to be excessively long ones. You have 255 characters to work with, but there’s no need to use them all. I even hesitated before purchasing this domain name. Think about it – are you likely to remember VictoriasNumberOneAgentForHousesAndCondosInSookeOrVictoria.com when you drive past the bus bench or see it on a sign?

Also, are you giving up visitors to your site because they’re misspelling it, or getting the wrong top-level domain? Domain names are cheap ($10-20/year) so why not register several, and point them all to the same place? For example, I own TimAyres.ca, TimAyres.com, SellingSooke.com, SellingSooke.ca, and 2 or 3 others that all point to the same place. I’ve even considered TimAyers.ca as an alternative, because it’s a common misspelling of my last name.

Another tip I’d like to add: if you’ve got a great idea for a slick new domain name, run it by a few people first to see if they get it. Ideally somebody not involved in your industry. While agents might get FixturesAndChattels.com, a consumer might not. Worse, your domain name could be unintentionally hilarious, such as a certain online writing utensil retailer, penisland.com – another argument for captializing the first letter of each word in the URL.

So take a moment or two, and examine your domain name. Is it good or bad? And in your printed ads? What can you do to make this extremely important part of your business work better for you?

-Tim

What's in a URL? Domain Names for Dummies

Everyone in real estate has a website these days. Or at least, they should. In today’s world, they are crucial prospecting and marketing tools for both existing customers and potential new clients. But why waste all your time and/or money in designing a beautiful, content-rich site when no one will remember it? Because our business is done in the real world, it is crucial that we have a memorable URL (domain name, website address) that we can advertise prominently on signs, newspaper ads, maybe even your car. I’ve always been a big believer in short, sweet URLs. Ever since I started in real estate, I’ve tracked the traffic sources of my site with Google Analytics. At least 1/3 of my visitors and usually more enter the URL directly into their browser.So, what’s the difference between good and bad? I came across this blog, written by a fellow geek that, like its title suggests, points out good from bad and explains why. Here is an excerpt of some tips from the site:

Do’s
1. CapitalizeTheFirstLetterOfEachWord.
2.UseDifferentColorsOrBoldToHelpEachWordStandOut.
3. Whenever possible, use YourBrandName.com.
4. If .com is not available, use YourBrandName.net.
5. If .com and .net are taken, find a new brand name. Seriously.
6. Use YourSlogan.com when running an integrated media campaign.
7. Use subdomains when driving people deeper than your homepage – e.g. Product.YourBrandName.com.

Don’ts
1. Don’t include www. We know to go to the World Wide Web to find you.
2. Don’t include http://. If your audience isn’t web savvy enough to know where to type the URL, you shouldn’t have a website.
3. don’tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)
4. DITTOFORALLUPPERCASE
5. No-hyphens/or slashes.
6. Don’t use acronyms, abbreviations, or numbers unless your brand is widely known as such.
7. Don’t bury your URL at the bottom of a billboard. I’m the only nerd driving around with a 4x zoom lens to find URLs.

I agree with most of the above, although I should note that if your country (including ours) has a strong and well-recognized top-level domain (for example .ca, .co.uk, or .au) don’t be afraid to use it. You may find your desired brand name under a different TLD. This has the added bonus of distinguishing for search engines like Google where your website/brand/product is located geographically – a pretty good idea for real estate, wouldn’t you agree?

The author is also fond of capitalizing the first letter of multi-word domains. I would tend to agree with this in most cases, and in fact I’ve changed the lettering in my e-mail signatures and will propagate the changes across all my marketing material in the future.

I’d have to say that my personal most-hated URL no-no would have to be excessively long ones. You have 255 characters to work with, but there’s no need to use them all. I even hesitated before purchasing this domain name. Think about it – are you likely to remember VictoriasNumberOneAgentForHousesAndCondosInSookeOrVictoria.com when you drive past the bus bench or see it on a sign?

Also, are you giving up visitors to your site because they’re misspelling it, or getting the wrong top-level domain? Domain names are cheap ($10-20/year) so why not register several, and point them all to the same place? For example, I own TimAyres.ca, TimAyres.com, SellingSooke.com, SellingSooke.ca, and 2 or 3 others that all point to the same place. I’ve even considered TimAyers.ca as an alternative, because it’s a common misspelling of my last name.

Another tip I’d like to add: if you’ve got a great idea for a slick new domain name, run it by a few people first to see if they get it. Ideally somebody not involved in your industry. While agents might get FixturesAndChattels.com, a consumer might not. Worse, your domain name could be unintentionally hilarious, such as a certain online writing utensil retailer, penisland.com – another argument for captializing the first letter of each word in the URL.

So take a moment or two, and examine your domain name. Is it good or bad? And in your printed ads? What can you do to make this extremely important part of your business work better for you?

-Tim

Record prices, Sales up from 2006 – Victoria MLS® Statistics November 2007

As expected, the surprisingly busy November numbers reflect a continued strong market.

 

December 3, 2007

The Victoria area real estate market continued to show exceptional strength last month with strong sales and record average prices for single family homes and townhomes. There were 623 sales through the Victoria Real Estate Board’s Multiple Listing Service® (MLS®) in November, up from the 571 sales in the same month a year ago. There were 708 sales in October of this year.

Victoria Real Estate Board President, Bev McIvor, noted that 16 sales of over $1 million pushed the average price of single family homes in Greater Victoria to a new record high of $596,586. “As always, it’s important to note that high end sales have a significant impact on the average price and that the median, or mid-range price, was considerably lower at $510,000.” McIvor noted there were also three sales over $1 million on the Gulf Islands last month and that the average price of all townhomes sold also reached a new record high of $473,758. “The high demand and robust prices show continued strong consumer confidence in the market,” added McIvor.

The six-month average for single family homes was $576,230. The average price of all condominiums sold in November was $311,844; the average for the last six months was $324,255. The median was again lower at $292,000. The six month average of all townhomes sold last month was $411,262. The median price was $421,750.

MLS® sales last month included 335 single family homes, 179 condominiums, 63 townhomes and 14 manufactured homes.

There were 3,196 properties listed for sale on the MLS® system at the end of last month, up slightly from the 3,158 properties in the same month a year ago.

Summary Report and Graphs

Monthly Sales Summary
Average Selling Price Graphs
Active Listings, New Listings and Sales Graphs

-Tim Ayres

 

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