When it comes to trying to be clever with an ad campaign,
your guess is as good as mine. A teaser is always good,
but it’s hard to make any sense of the new Bell campaign.
Their tag lines ending in “er” bold and blue, so it really
stands out, emphasized. Still…..there has been no reference
to what it means……..not yet anyway…..
In the mean time let’s try to figured it out on our own……
ok….so the most commonly known “er’” that we know
stands for Emergency Room……ok so it’s not that!
Someone who is an Engineer will use Er to abbreviate
their degree…..it’s not that! Could it be mean the chemical element
Erbium – Er on periodic table…..I don’t think so………
How about Entity-Relationship – is an abstract conceptual representation
of structured data………sounds good….but…no…….
What about Er as in the Cyrillic alphabet….uhhhh……NO
Er as the Biblical name – was the eldest son of Judah……sorry
Er as in Earned Run – a concept in the game of baseball…..No chance
How about the suffix “er” as degrees of comparison……example when something is
green-er, or fast-er, bright-er, you can see where I’m going, but it doesn’t
work with the words they are using……tasker,rocker or invader…….oh well….
Alright, so what about “er” a filler word used in dialogue displaying uncertainty
you know what I mean “uh”, the way kids talk “um” like yknow, s’up eh….
“er” is one of those gap fillers………..could work….appealing to the youth market
I think the best one would be the following
Extended Range – “er’ – usually referring to missiles or aircraft……
but this could work, referring to communication…uuuhhmmmm???
Or prehaps it means actually nothing at all……just to get people like me wondering
and talking about the new Bell campaign. I guess they’d rather spend millions
on a stupid ad campaign than keep valuable dedicated employees who’ve worked
super hard for years, it’s disrespectful and disgraceful.
Hello Bell !….In the near future I’ll be disconnecting everything….
cell, satellite and even my land-line…… goodbye!!!
]]>