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Posts from the ‘General’ Category

Just Saying Hi On My Way To Westshore MLS Tour [VIDEO]

It’s been a while since I was on video! I went to the West Shore MLS tour in Colwood and Langford today and just thought I’d say hi to you through the video. I had one of my listings on the tour this week and got to see 10 other really nice places in Langford and Colwood. I hope you’ll enjoy the video!

Tim Ayres – Sooke Real Estate Professional

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Remembrance Day

Today is Remembrance Day, our day to reflect and remember Canadians that have been lost in armed conflicts around the world and across history. Please take a moment today to sit and think about the way the world could have been without our brave men and women who fought for our freedom and that of other nations in need.

It was instilled upon me at an early age the importance of this day, even though no one in my immediate family has any military background. I’m told my grandfather was somehow involved with training soldiers for World War II, but other than that I can’t recall any family stories of military service. Still, I was taught to remember and respect, and to never ever forget.

I had the honour of visiting Normandy in 2004, the year of the 60th anniversary of the D-Day invasions. I was with a group of American tourists, so we visited the American memorial at Omaha beach and not our Canadian site at Juno, but it didn’t matter. I was awestruck at it all. The waste, the idiocy, the lunacy of it all. Row upon row of identical plain white gravemarkers where countless young men laid down their lives to liberate Europe.

Standing on the cliffs at Omaha Beach, you realize the sickening advantage that the enemy had when our boys landed on the beaches: looking down upon miles upon miles of unprotected, sandy beach from towering cliffs, bunkers, and fortifications. Where our men got the bravery, and the sheer audacity of the invasion of Normandy is mind-boggling.

It’s not as easy to think back on more recent conflicts with the same sense of duty and necessity that accompanied World War I and II; the battle lines are less clear, right or wrong less certain. However we must remember that anyone who gives their life for their country – no matter what the cause – demands our respect, and demands our Remembrance.

Tim Ayres – Sooke Real Estate Professional

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Driftwood Santas and Other Unique Christmas Crafts

And now, for something completely non-real estate related:

It’s nearly that time of year again!

I am lucky enough to be engaged to a very beautiful and talented woman who loves to draw, paint and craft. She makes these lovely little Santa Claus ornaments out of driftwood and has been selling them at local craft fairs around Christmastime for the last couple of years. They’ve been very popular, so she started early this year to keep up with demand.

Available in 4 sizes and 3 colours!

Available in 4 sizes and 3 colours!

I built her a website so people can purchase them online. It’s at http://DriftwoodSantas.ca – check it out and let me know what you think. She has other crafts there too, including adorable snowmen made from socks, and we’ll be adding Giant Driftwood Santas suitable for your wall or mantel soon too.

If you’d like to buy any, they’re easily and securely purchased online, or, watch the site’s blog for the dates and locations of the craft fairs that she is in starting late November.

Tim Ayres – Sooke Real Estate Professional

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A Fresh Look, A New Direction

Thanks so much for visiting my blog. I hope that I’ve gone the right way here in moving from WordPress.comSookie Sam's mini-golf to my own self-hosted WordPress installation. I have ideas and things I want to do with this blog that go beyond what WordPress.com could do for me, including the new theme and layout.

Inspired by other hyper-local bloggers like Miss 604, 642Blog.ca is going to focus on local Sooke content. Events, community info, history, people, and real estate will be topics covered. Have an event? let me know. Ideas for articles? Ditto.

I highly recommend you subscribe to the feed from this blog for free updates. I blog daily, and you won’t want to miss it. In the sidebar you can find instructions and information about subscribing.

I want this to be a community effort and a forum for discussion of local issues. I encourage you to comment (anonymously, even) on any post, good or bad. Just look for the comments box or link.

And for those not in the know, the 642 in 642Blog comes from our phone numbers in Sooke, which mostly start with 642. Yes. We’re all up in the 642, y’all.

Tim Ayres – Sooke Real Estate Professional

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Lots to Talk About

I’m having lots of fun with the Horrible MLS Photo of The Day. Thanks to all who have commented on the posts. I consider it my duty to get other agents educated about good photography and visual presentation.

That being said, I do have a few “serious” post ideas in the pipe, and will write/post them as soon as I can. I’m hoping to be able to spend a good chunk of Friday morning blogging.

Topics may or may not include:

  • Recent CMHC Housing report
  • Green Real Estate with West Hills in Langford, BC
  • The closing of West Corp.’s Central Saanich office
  • B.C. condo project financial woes

Stay tuned!

Tim Ayres


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Casulo – Apartment in a Box!

And you thought IKEA was innovative!

It seems the Germans are giving the Swedes a run for their money on this one. Casulo, which is CasuloPortuguese for cocoon, describes perfectly this prototype product. The box transforms into an armoire, desk with drawers, desk chair, 2 more seats, six shelf bookcase, and a bed and mattress. Ideal for frequent movers, this unique solution is also environmentally friendly, as there is no waste; all of the material in the box, including the packaging and the box itself, is used in the final set-up.

They even poke fun at IKEA on their website with this picture:

Casulo

Check out this video to see how it works: (bonus points if you speak German)

<a href="http://youtube.com/watch?v=GoKCyqV_wks">http://youtube.com/watch?v=GoKCyqV_wks</a>

Tim Ayres


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Price vs Quality – How Much Does Marketing Influence You?

Wine and Real Estate – Is There A Difference?

A recent study that was reported in the Times Colonist this morning suggests that people are highly influenced on their perceptions of quality by the price, which suggests that by simply pricing a particular product higher could influence its target market into perceiving it as higher quality than it actually is.Wine

The study involved red wine – cabernet sauvignon – priced from $5 per bottle to $90 per bottle. Partcipants were given samples of the wine and asked to report on how pleasurable the experience was, while at the same time being measured for brain activity in the pleasure centre of the brain, the medial orbitofrontal cortex. The study indicated that the mere expectation of quality – being told the price of the wine to be sampled – caused the participants to report the experience as more pleasurable and created brain activity in the pleasure centre.

This got me thinking about how this could apply to real estate. Studies show that properly prepared homes sell faster and for more money. Some services will even furnish your empty investment property – called “staging” – to prepare it to wow buyers and sell for top dollar quickly. Any good REALTOR® should be able to show you how to prepare your home to sell.

But the principles in the study apply the other way around. Can you simply price your home higher than your neighbours and have buyers perceive it as higher quality? Market economics would suggest that you could not – but have you seen this, driving around a neighbourhood with a price list in hand? Will discerning buyers be attracted to your house, simply because it’s priced higher than the others around it? Will they assume it’s built better, has better features, is in a slightly more desirable location than its comparables?

In any market, there is a home that is priced higher than the homes around it. And often it sells just as quickly as the lower-priced homes. I think it is safe to assume that the market forces of supply and demand will prevent anyone from overpricing their homes just to attract high-end buyers. The higher-priced home must have had something about it that made it more valuable than the others.

The more intangible aspects of wine (the subtle differences which only a true connoisseur would notice) make it more susceptible to this kind of price-influenced perception than housing. Homes and real estate have more tangible features such as fixtures and finishing, decks, landscaping, views, etc. that even the first-time home buyer can discern.

What do you think? Comment below!

Tim Ayres

P.S.: For a humourous look at  this concept, check out this video from Penn & Teller’s BULLSHIT! show (warning: profanity). Fast forward to 3:10 or so for the wine bit, but the whole video is the same concept with food. They do a similar show about bottled water.

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A Blog is Born

Welcome to my shiny new blog!

I’ve recently gotten into reading real estate and technology blogs, and I’ve noticed that no one in the Victoria area has a proper blog for real estate. There are plenty of marketing blogs from REALTOR® Web sites – you know the ones – they are usually automatically created when the agent uploads a listing, holds an open house, marks the listing as sold, etc. Mine is www.sellingsooke.ca/Blog.php.

So what will you see here? I will write articles about issues that affect real estate professionals, including REALTORS®, mortgage brokers, lawyers, appraisers and more. I will post information about trends in real estate technology. I will eventually have guest authors and contributors who will write articles in their field of expertise.

In short – this will be an invaluable resource for you and your real estate business.

I encourage you all to subscribe to this blog using your favorite newsreader. I will update is as often as I can, at least a few times a week.

-Tim