In this time of change in the real estate market, the marketing services of a professional REALTOR® are more important than ever. Why would a potential buyer look at your home that you’re selling yourself when he or she can see 15 similar homes in the same neighbourhood with the help and guidance of a REALTOR®. How are buyers going to find your place over the listings on the MLS®? The Internet is a powerful tool, to be sure, but again, when there are so many listings with REALTORS® on MLS.ca, why would a buyer look anywhere else?
That being said, there are plenty of for sale by owner signs around town, both the paid FSBO website type, and the dollar-store-neon-orange-and-black budget models.
I’m low on listings at the moment, so I have been sending out information packages and e-mails to selected FSBOs that I see that would be marketable properties. On my way home to Sooke the other day, I saw a FSBO sign on a house on Sooke Road near Luxton Fair Grounds. I jotted down the number, hoping to give the owner a call. I always try and do a little research before I do, and after a bit of Googling, I came across the house on Used Victoria (I’m not going to link directly to it).
I’m not interested in listing this property – at least not until the owner gives his/her head a shake and realizes there’s no way he/she is going to get $519,000(!) for a home on Sooke Road in the Glen Lake area. Not even close. Not even last year.
The ad says it’s “beautifully renovated,” but seriously. Check out these listings and sales over the past few months nearby. A buyer could have a brand new home on a quiet street for what they’re asking for an older home on a Provincial highway! Homes along Sooke Road are selling (and currently listed) for over $100,000 less than what they’re asking.
If by chance the owner comes across this post, and would like a realistic market evaluation of the property, I’d be more than happy to provide one, free of charge, and without any obligation to list the property with me. I’ll even include a booklet of tips for owners who want to sell their property themselves. In fact, I always offer all of the above to anyone wanting to sell their own home. Just contact me anytime at 250-885-0512 or Tim@TimAyres.ca
–Tim Ayres – Sooke Real Estate Professional
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