Real Estate Porn
It’s no secret that sex sells, so it’s not surprising there’s a growing trend in the real estate industry to use it to sell properties. Below is a video from Fox News in Los Angeles. A high-end apartment complex is using a very unique tactic to lure potential tenants to this funky, new, upscale development. Competition is stiff between developers in that downtown area, and many are getting creative with their marketing. As our market in Victoria becomes more balanced, and more condos come on the market, I wonder if we’ll see anything similar here?
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Portuguese for cocoon, describes perfectly this prototype product. The box transforms into an armoire, desk with drawers, desk chair, 2 more seats, six shelf bookcase, and a bed and mattress. Ideal for frequent movers, this unique solution is also environmentally friendly, as there is no waste; all of the material in the box, including the packaging and the box itself, is used in the final set-up.
