Since I wrote about Bell’s confusing -er infused advertising campaign, it’s become one of the most searched-for, read, and commented-on posts I’ve ever done. I guess I wasn’t alone in my confusion or annoyance with that campaign. I have to wonder, however, if the same outfit that drummed up that campaign is involved with USContinue reading “Bell’s -er Campaign Might Be Confusing, But At Least It’s Grammatically Correct”
Tag Archives: ER
Bell’s New “ER” Ad Campaign is Confusing
Telecommunications giant Bell has recently ditched their two spokesbeavers, Gordon and Frank, in lieu of a slick new advertising campaign where everything is better. Their logo has been stripped down to just the Bell name in a slim blue typeface, and now every ad you see for them with any word containing the letters ‘er’Continue reading “Bell’s New “ER” Ad Campaign is Confusing”