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Posts tagged ‘Google’

Bell’s -er Campaign Might Be Confusing, But At Least It’s Grammatically Correct

Since I wrote about Bell’s confusing -er infused advertising campaign, it’s become one of the most searched-for, read, and commented-on posts I’ve ever done. I guess I wasn’t alone in my confusion or annoyance with that campaign.

I have to wonder, however, if the same outfit that drummed up that campaign is involved with US wireless carrier T-Mobile‘s new Google Android powered phone, the G1 [warning: link has music].

I had to laugh at this one, as the concept has been taken one step further by abusing the already-beleaguered English language by proclaiming that the G1 is “The Only Phone That Makes You Smarterer.”

Yes. Smarterer. See for yourself:

Tim Ayres – Sooke Real Estate Professional

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Hate Spam? This is How Gmail can Help a REALTOR®

How much time do you spend on spam every day?

As the resident geek in the office, I’m constantly asked by my fellow agents: “How can I get rid of all this junk e-mail?!” From shady business propositions to uhh… equipment enhancers, there is no shortage of spam out there.

As REALTORS®, we want to promote ourselves as much as possible. This includes publishing our e-mail addresses in as many places as possible. It’s no surprise, then, that we get a large volume of unsolicited messages. Spammers use ‘crawlers’ or ‘robots’ – automated programs to crawl the web and harvest unsuspecting e-mail addresses to sell or use. Some people mask their addresses as images, or in a cryptic format to fool the spam bots. For example, I could write my address as tim ([AT]) selling sooke dot ca. A regular internet user would probably be able to reconstruct it into a real address. However, a casual user [and potential client] might actually enter that into their e-mail program when contacting you – and frustration would ensue, possibly causing them to move on to another agent.

So what is the solution? Since I switched to Gmail, Google‘s free web-based e-mail system,More Spam, but not with Gmail! I’ve only had a handful of these messages, due to Google’s spam-fighting technology. Even more frustrating for our profession, which is extremely time-sensitive, is when well-meaning spam filters block messages that were actually meant to get through – the dreaded ‘false positive.’ When prospective clients are e-mailing 20 or 30 agents, it’s often the first to respond that gets the business. Why disadvantage yourself with misdirected e-mails? This is only one of many features of Gmail that make it great, which I will post about in a separate post. Click here to read about other Gmail topics I’ve posted about in the past.

But how does it work? Check out this video from the Gmail Anti-Spam Squad:

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Tim Ayres

The Best Gets Better: Gmail and IMAP

Google’s popular web-based e-mail app gets an upgrade.

Gmail and IMAP

The geeks have been calling for it quite literally since Gmail’s inception a few years ago. Yahoo! Mail already offers it. Now IMAP is finally here. What is so exciting? Well, anyone who has been using Gmail as their primary e-mail account (like me!) and accesses it from a multitude of locations (home, office, on their smartphone, etc) has had the problem that what you do in one location is never synced up with what you do in another. For example, if I sort through 50 e-mails that I’ve downloaded into Outlook from my Gmail account (POP access) at home, those e-mails will still be unsorted in the web-based view when I log in at the office.

With IMAP access, your e-mail client (Outlook, Thunderbird, Apple Mail, etc) maintains a constant connection to your e-mail account and updates things instantly as you go, allowing you to work both online and offline. So, messages you delete are moved to trash on the server at the same time as you do it on your home PC. Messages you compose and save as a draft on your BlackBerry are saved as a draft on the server, at home, and anywhere else you access your e-mail. It doesn’t take long to recognize how much more useful this makes Gmail, especially for those power users that get a tonne of e-mail every day.

Oh yeah, and it’s all still free. We love Google.

Read more about IMAP and Gmail on the official Gmail Blog

Tim Ayres