Hate Spam? This is How Gmail can Help a REALTOR®

How much time do you spend on spam every day?

As the resident geek in the office, I’m constantly asked by my fellow agents: “How can I get rid of all this junk e-mail?!” From shady business propositions to uhh… equipment enhancers, there is no shortage of spam out there.

As REALTORS®, we want to promote ourselves as much as possible. This includes publishing our e-mail addresses in as many places as possible. It’s no surprise, then, that we get a large volume of unsolicited messages. Spammers use ‘crawlers’ or ‘robots’ – automated programs to crawl the web and harvest unsuspecting e-mail addresses to sell or use. Some people mask their addresses as images, or in a cryptic format to fool the spam bots. For example, I could write my address as tim ([AT]) selling sooke dot ca. A regular internet user would probably be able to reconstruct it into a real address. However, a casual user [and potential client] might actually enter that into their e-mail program when contacting you – and frustration would ensue, possibly causing them to move on to another agent.

So what is the solution? Since I switched to Gmail, Google‘s free web-based e-mail system,More Spam, but not with Gmail! I’ve only had a handful of these messages, due to Google’s spam-fighting technology. Even more frustrating for our profession, which is extremely time-sensitive, is when well-meaning spam filters block messages that were actually meant to get through – the dreaded ‘false positive.’ When prospective clients are e-mailing 20 or 30 agents, it’s often the first to respond that gets the business. Why disadvantage yourself with misdirected e-mails? This is only one of many features of Gmail that make it great, which I will post about in a separate post. Click here to read about other Gmail topics I’ve posted about in the past.

But how does it work? Check out this video from the Gmail Anti-Spam Squad:

Tim Ayres

Published by Tim Ayres

Tim Ayres is a Sooke and Victoria BC REALTOR®, with Royal LePage Coast Capital Realty. Tim is actively involved in helping clients buying and selling real estate in the southern Vancouver Island region. Tim is an active member of the Victoria Real Estate Board and served seven years (2009-2015) as a director, including serving as President in 2014.

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