As one of our real estate board’s most prolific bloggers, and certainly one of the most active bloggers in the region, many people ask me questions about it. In this weekly section, I’m going to answer the W-5 (Who, What, Where, When, and Why) of blogging. I hope you’ll enjoy my commentary.
Q: When do you find time to blog?
I thought this would be a timely place to discuss WHEN I blog, since there are only 40 minutes left in Wednesday. Technically, this post is on time as promised!
A common complaint among REALTORS® who want to get into blogging is that “I don’t have time.” Baloney. You do have time, and you need to look at your blog as you do any other part of your business. Find the time. Schedule it. Keep a notepad beside you at all times to jot down those ideas for posts.
Blog about something daily to keep you interested. My Horrible MLS Photo Of The Day was born out of the same need. It gives me something to do and I make sure I do it every day. I think I only missed one or two days in the last 215 or so. If daily is too much, then weekly is a minimum.
Regular updates keep you readers interested and coming back for more, and keeps the content on your blog fresh, which Google and the other search engines love.
Your posts don’t need to be long; in fact, they say shorter is better. Consider splitting a long topic into several parts. Not a writer? Get a camera, some online video training, and do a video blog. Ian Watt does his from his car as he drives around downtown Vancouver (see, you have time!)
Me, I blog usually in the early part of the morning. I just find I’m more creative at that time of the day, and I’m able to sit and write for awhile without being distracted by the phone, co-workers, or e-mail (or Digg, Twitter, Facebook, etc… 😉 )
Or, sometimes, after a long and busy day, I write at night, just 34 minutes before W-5 Wednesday becomes Tardy Thursday.
Do you have any questions about blogging? Post them in the comments below, or send me an e-mail.
–Tim Ayres – Sooke Real Estate Professional
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