Now that my new brand is completely launched – I thought I would share with you how it came to be. When I sat down with Jason from Inktvis at The Stick in Sooke, I had no idea about several things:
- What I wanted the logo to look like
- How to begin to think about it
- Whether or not I would change the name of 642Blog
- How happy I would be with the result!
The first thing Jason suggested was to email him with examples of logos that I liked. This way, he could get an idea as a designer what types of logos I would be happy with. So I scoured free and stock logo sites. What I wanted was a modern, fresh look that expressed the type of business I am in. So, naturally, houses come to mind, or rooftops, stylized gables, etc. I found it hard to find examples, however, that weren’t, well, trite.
Below are some of the examples I sent to Jason. See if you can pick out the design elements that he incorporated into the finished product.
Another element that I was drawn to were lighthouses. Being in a coastal community, this is obviously a natural. However, I had the same problem as before – it just seemed hackneyed and clichéd.
Jason emailed me the first results – it was starting to come together:
From my feedback we went here – a little too bright for my liking:
And then:
Finally we settled on this:
And this as an alternate:
It’s perfect. I really like how Jason put this together, using so many of the design elements that I like. The house sits atop the green hill, evocative of a lighthouse perched on a rocky shore. The stylized wave denotes a coastal theme and the typeset is bold and stands out.
While the logo for this blog is much more simple, it too is exactly what I wanted. The speech bubble indicating a conversation about Sooke – your comments will be that conversation. The ? signifies answering questions about Sooke and real estate in general, which is what I do here, and the ! denotes excitement, which I think we can all agree there is lots of in Sooke these days.
I’ve wanted a personal logo/brand for several years now, and had always been daunted by what appeared to be a monumental task. Jason helped bring that to fruition and I am forever grateful to him for it. If you ever need a brand or logo designed for your business – contact Jason – his approach is beyond comparison and the results will be spectacular! Jason can also be found on Twitter, usually at @DiscoverSooke.
Do you have a brand or logo you love? Share in the comments below!