Now that my new brand is completely launched – I thought I would share with you how it came to be. When I sat down with Jason from Inktvis at The Stick in Sooke, I had no idea about several things: What I wanted the logo to look like How to begin to think aboutContinue reading “Anatomy of a New Brand – My New Logos”
Tag Archives: branding
Is The Election Campaign All About Branding and Buzzwords? [Video]
As a REALTOR®, I’m always taking notice of how other businesses market and brand themselves. I get inspiration for ideas from other people and businesses all the time. One thing I’ve noticed is that politicians in our current Federal election campaign have been all about branding and marketing their campaigns, rather than telling us whatContinue reading “Is The Election Campaign All About Branding and Buzzwords? [Video]”
Bell’s New “ER” Ad Campaign is Confusing
Telecommunications giant Bell has recently ditched their two spokesbeavers, Gordon and Frank, in lieu of a slick new advertising campaign where everything is better. Their logo has been stripped down to just the Bell name in a slim blue typeface, and now every ad you see for them with any word containing the letters ‘er’Continue reading “Bell’s New “ER” Ad Campaign is Confusing”